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How Google alogrithm Panda affects your website or Blog (SEO IN 2018)


           




WHAT IS  GOOGLE PANDA ALGORITHM?


Google Panda is an algorithm design to check for a high-quality website and low-quality websites or blogs. Websites that have high-quality content will be ranked high and blogs or sites with low-quality content and black-hat SEO techniques will be penalized.

Panda is an algorithm that checks websites with thin-content (Less information or content less than 500 words ) and keyword stuffing. It works by assigning a quality score to web pages which are then used as a ranking factor.Google panda is also set to look for thin content Google recommends an article to be between 600 to 1200 words. Anything below 400 will be considered thin content or have very little information about the topic or title. 
   Panda algorithm was also designed to look out for duplicate content, although a very rear occurrence most people still copy other people's blog and paste in their own blog, so try as much as possible to do some research and give readers original content.
    Try to avoid misleading title, for example, some people or blog are not designed to give people information but just made for ads to make money. For example, some blogs might write a heading just to attract people and get a high ranking but when you click and go into their blog you would see an affiliate link directing you to buy some product or PDF or book, which is not a wrong thing in most cases but Google bots or Panda can detect this and penalize your blog or not rank you at all.


How to adjust your website for Panda

     To adjust your web page for panda you need to download and install website auditor on your computer  https://www.seopowersuite.com/website-auditor/ 

Also, reduce your keyword density to fix or check your website check out the link below
Another option is to visit https://smallseotools.com/keyword-density-checker/ and add your URL and click enter or click check, you should see a result similar to this showing how you have used keywords and phrase. Google guideline suggest not to use keywords and phrase more than 5 to 6 times most people use their keywords or phrase 10 to 15 times or even more, Google penalizes such website by down-ranking them.
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7 Ways Google Algorithm affects your website or blog SEO in (2018)


7 WAYS GOOGLE ALGORITHM  AFFECTS YOUR WEBSITE OR BLOG SEO 




Google uses several bots and crawlers to make sure nobody is cheating in Search engine optimization techniques or tactics to rank high. Knowing how most of these algorithms work will help boost your website search engine optimization (SEO) and avoid Google penalties.
    Almost every months or so more or less Google introduces changes to its algorithm. This article will identify some of Google algorithm and how they affect your website so that you can properly optimize your site. 


  Panda
  Penguin
  Hummingbird
  Pigeon
  Mobile
  Rankbrain
  Fred


           Panda  Is an algorithm that checks websites with thin-content (Less information or content less than 500 words ) and keyword stuffing. It works by assigning a quality score to web pages which are then used as a ranking factor.Read more about Panda
     To adjust your web page for panda you need to download and install website auditor on your computer  https://www.seopowersuite.com/website-auditor/ 

Another option is to visit https://smallseotools.com/keyword-density-checker/ and add your URL and click enter or click check, you should see a result similar to this showing how you have used keywords and phrase. Google guideline suggest not to use keywords and phrase more than 5 to 6 times most people use their keywords or phrase 10 to 15 times or even more, Google penalizes such website by down-ranking them.






Penguin check for irrelevant links or over-optimized anchor text. It works by checking to see if websites have provided Google with excess links that are fake or of no relevance or authority. 
     You can adjust your website with a tool called  https://monitorbacklinks.com/seo-tools/free-backlink-checker 
just add your URL and click the check button




 You would get a result showing you all your mistakes,  good and bad links. Image below. 











Hummingbird helps Google to interpret search queries, it helps Google to rank a web page for keywords and low-quality content. In order word, it tells Google not to rank you if your keywords are not popping up or your content has low-quality or insufficient information.
              The best way to fix this is to create good quality content and expand your keyword research. There are a lot of keyword research tool but keyword tool will do just fine in helping you find a great keyword https://keywordtool.io/google The good thing about keyword tool is that you can search by country to find out the most common searched keyword. In SEO you have to use every tactic and technique to rank so it is not only common keyword that can easily rank webpage keywords that are not so common can be useful too if you rank for it.







 Pigeon helps to increase the ranking of local listing over international. This algorithm actually helps websites, unlike other algorithms that penalize. The best way to benefit from this is to add your website to local directories in the country which you reside, in order to fully benefit from this algorithm you can also optimize your off-page SEO.

Find out more here about off-page SEO https://seoideasandtools.blogspot.ae/2018/02/seo-tools.html



Mobile This affects your website if you have a non-responsive website which is not mobile responsive.It works by ranking well optimized and responsive mobile site and down-ranks non-responsive mobile website. 90% of themes and website today are mobile responsive. Check if your site is mobile friendly here just add your URL and click run test  https://search.google.com/test/mobile-friendly 



 You would get a result like this




Fred is another algorithm that checks to see if your site is full of affiliate and is made for the purpose of ads alone without giving users useful or quality content.
   It checks low-quality blogs that are built just to make ads. In order for you to design a proper website and provide people with valuable and useful content just follow Google  quality guidelines





Rankbrain little is known about Rankbrain but it is referred to as 'learning artificial intelligence system' but the general opinion is that it identifies queries to a specific search, in order words when someone types a word or phrase in Google search it provides the user with the most relevant result. 
    The best way to properly optimize your website for this algorithm is to write a very good article with lots of information and useful content to users and the use very good keywords. Another way is to spy on your competition of any website with authority in your niche with a tool called spyfu. https://www.spyfu.com/  



















When you get to the website all you have to do is enter the URL of your competition, not your own website. This will tell you their capacity and level at which they are ranked and which keyword they rank for and how many organic keywords they rank for, also if they are paying for ads. This will help you to adjust your site and rearrange and optimization your website. 



As usual 5 or 10, search engine optimization techniques or tactics will not fully optimize your website you need to employ various techniques and tools. 
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Quick and practical SEO Tools that will optimize your website fast for higher ranking in (2018)


Optimize your website fast with these SEO tools. (Rank your website high in 2018)



        
       They are numerous search engine optimization tools that can help optimize your website and increase your ranking, but ranking high in Google search engine is a constant use of various SEO tools and techniques on a daily basis. 
        Today am going to be sharing with you some very useful and practical tools to help optimize your website or blog quick. These tools are very quick and practical because they show you the result immediately and you can adjust your post accordingly. 



1. Keyword Density Checker

2. Link Analyzer

3. Backlink Maker

4. Keywords Suggestion Tool




Keyword Density Checker
  Apart from trying to rank for a particular keyword, what most people fail to check is the number of keywords they need before they can rank for that keyword.

 The keyword density checker helps you count the number of keywords in your blog and shows you the exact number of every keyword on your blog. Follow the link to add your URL and check your keyword density.
 http://checseo.com/keyword-density-checker

When you add your website URL you will get the number amount of keywords you have used in your content and how many times each of them appears. This will help you to adjust and edit your blog or optimize it better. When you click submit after adding your website URL you will get a result like this all you have to do is increase the use of the keyword you want to rank for. You just can type it 20 times or more in your content you have to write a long content, that is why Google suggest you write a long article or blog to be able to fit in a couple of your keyword strategically.The standard is for you to have at least 200 to 300 keyword density for the keyword you want to rank for it is not advisable to overdo it and cluster your content with keywords Google search bots will notice. You just have to mention it 4 to 5 times in every post or content you write.




Link Analyzer
  
           According to SEO (search engine optimization) rules you should have outgoing links and incoming links to your blog, this is how Google knows there is activity on your blog and people are visiting your blog. But when you don't have the right amount of links in your content Google might just pass by your site and rank a better website.Check out Link Analyzer, just add your website URL and click submit http://checseo.com/link-analyzer-tool

You should get a result like this.


 On-page SEO is creating internal links within your own blog by referring the reader to another content in your blog, while off-page SEO is creating links from a website with authority in order for it to link back to your site also referred to as backlinks. Websites like Facebook Twitter Pinterest.





Backlink Maker

Backlink maker is a tool that just automatically creates free backlinks for your site. Just enter your URL again and click submit   http://checseo.com/backlink-maker This might take a while because it would try to create backlinks to about 100 sites.



Keyword Suggestion Tool

   This is a great tool that helps you pick the best keyword or phrase that you enter, this can help you a lot with title headings and content keywords to help optimize your website. Follow the link to add your website to try it out. http://checseo.com/keywords-suggestion-tool 
     Add any phrase or the keyword you want to rank for and click submit, if you are not satisfied with the keyword, just click back and try another one. This would save you time in trying to think about keywords to use on your blog.

  
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3 SEO-TOOLS and Tactics that will increase your website visibility in (2018)



BEST 3 SEO TOOLS AND TACTICS IN (2018) THAT WILL INCREASE YOUR WEBSITE VISIBILITY 







'They are a lot of SEO tools and optimizing techniques online. Today I will be showing you a few of these and how they work' 

They are various SEO-tools techniques and tactics we use in order to optimize our website to increase our ranking for a keyword. Search engine optimization SEO is the method, strategies, techniques, and tactics used to increase our chances of being found by Google search engine, and in turn, increase the number of visitors to our website. Find more information on my other post 
 https://goo.gl/FrThT9 
The significance of SEO tools and tactics is to increase our ranking in Google search engine so that people searching for our website can see it on Google first page, second page or third page.

 If you are really lucky and you have really optimized your website using specific keywords, SEO tools, on-page optimization, your blog or website might just be in the first 50 page of Google search but that will take a lot of hard work.
      There are a lot of SEO tools, tips, and tactics that you can use in order to increase your visibility online and find your website quickly on search engines. We would start with some basic SEO tools and in my future posts, I will go into details about more sophisticated tools tactics and tips.




        For your information only one or two SEO tools or technique cannot take your website ranking high, for best results, you will need to use more than one SEO tool and tactics and several optimization techniques, so it is the combination of these SEO tools and tactics that will effectively boost the ranking of your website.
     It is possible to rank very high in Google even if you are not doing paid ad because you are using organic traffic from optimizing your website and getting visitors. Google search engine uses your SEO optimized website and delivers it to people searching for your kind of information if your blog is really optimized. You can't just build a website or copy and paste and do paid advertising and expect money to start flowing and people to start viewing your website. You must optimize your website with keywords and SEO tactics so that you can be found easily. Mind you there are companies out there who pay millions to stay up there in the number 1 positions which you may never be able to compete with. To start optimizing your website you have to make it really fast your website speed matter.


1. SITE SPEED

2. GOOGLE VERIFICATION AND ERROR FIXING

3. KEYWORD RESEARCH



SITE SPEED:


       Believe it or not, the speed of your site matters a lot, when you want your website to get ranked high. Google first loads websites that load faster than slow websites, because the speed of your website show how quickly a website responds to requests, not just websites owners but everyone using the internet want to get quick and fast results and pages that load fast. we all know how irritated we get when a website does not load fast, so Google always upgrades their algorithms to check sites speed. I will show you an SEO tool to check your website speed and a couple of other corrections you need to make to increase your website speed. The first thing you need to do is go to a website called GTmetrix https://gtmetrix.com/ You have to register and login to see all the features.

follow the link it is very simple all you have to do is add your website link and click analyze this will take about 10-30seconds or a minute after that you will get this result which will look like this at the top you will get a score of your website performance which will look like this;




 and at the bottom of the page you would get a detailed explanation and errors in your webpage which will look like this;




https://gtmetrix.com/reports/seoideasandtools.blogspot.ae/q568TkYm

   This is a really great SEO tool site, it shows you more than a 100 things that are wrong with your website and how to fix them. Following this errors and fixing them will greatly increase your site's visibility. Warning some of the fix might need you to get into the code of your website which can be very risky if you don't know how to code, so get a friend to help you or just be really careful and the best approach will be to save your website first or create a backup this is a feature of most CMS to backup your website and download it in case you mess up the code. 
     The green arrow bars means there is no error within that section but the orange color and red means you need to fix that particular error. You can see also there are different tabs you must enter every tab to see the errors there. You might have a bad score when you first add your website, you just have to click on the low scores near the arrows and it will automatically tell you what to do to fix those errors.


GOOGLE VERIFICATION AND ERROR FIXING:


    The next thing you will need to do is log in to your Google console to verify your website. If you don’t have an account or have not set it up yet this is a must for testing your website status and monitoring your SEO every time, this is the link   https://www.google.com/webmasters/#?modal_active=none 

The page might have changed depending on Google's upgrade but the procedure remains the same and also you must have a Gmail account to login. When you log in to Gmail and you go to Google console you will follow a few tricky but easy steps to verify that it is your website. There are a couple of ways to do this, as you will have options on the page, just follow the steps and when you do it correctly you should see a page like this one below.

Before you get verified you will come to a page like this 


 asking you to enter your website for verification. 
All you have to do is download the code which will look something like this google-site-verification: google77a476f959c5538a.html then copy and paste into the head section of your website by accessing the HTML and CSS code area this could be a risky place to be if you are not very good with codes and editing of codes, so it would be a good idea to ask a friend or just learn it on a Youtube video.

http://bit.ly/2Fg7bxF

       This is to verify that you are the owner of this website, it might be difficult and very tedious at first and might not work you just have to try again but trust me it is worth it. The essence of this is that Google is adding your website to its address book to verify that you have a website and you have been added to their address book just like you will add your friend on WhatsApp or his/her number to your phone book, it also comes with a lot of features to help you monitor your site and keep it save too. Now that your website has been added you have to wait a day or 2 for any analysis to be made sometimes a month in order to monitor your website. I will advise anyone with a website to first start with verifying at Google console it is also referred to as Google webmaster
       Google console can do a lot for you. It can monitor your traffic, improve your HTML and fix security issues and lots more  At the left column of the image you can see all the information and issues it can help you with to optimize your website.


       


KEYWORD RESEARCH:
               One mistake people do is to think that they must put in or type their exact business keyword or exact phrase to get the best result, this is not the case most of the time you need to do some research and out of the box thinking, you have to add keywords that are opposite to your keyword or a bit similar, for instance, if you are a website designer there is no harm in adding logo design, graphic design  to your web pages or content, your  about page and services page. 
       This will trick Google search bot to alert your website or bring it up even though you are not a graphic designer, so this has given your website publicity to someone else that might refer it to another person by sharing your link.
     To check if your website has keywords that are buzzing around go to a website called keyword density tool checker, it also tells you your website speed and the total number of words on your site.  https://www.seocentro.com/tools/seo/keyword-density.html 



          Add your website then click submit the keyword density tool will analyze your website to see if you have good keyword ranking. If it is poor, sorry you have to remodel your to have a more buzzing keyword that matches your business. This a nice and powerful tool because it will also show you places or social media where your site has linked to or has a backlink which means your website is going place.  
           A keyword is one of the most important and effective tool/tip for getting traffic to your website and getting ranked high. In order for Google bots and search engine to see your website and rank it high you have to be pushing these keywords around your website, do some serious research and hard work, this is not just fixed, find and go, you have to keep doing this every month or twice in a month.
         How does keyword help you and lets people find you? Just like you are searching for clients and customers online, people are also searching for you, but they just can't find you out of thin air from millions of website and even some providing the same service that you are providing, so the steps to take to get strong powerful and most search keyword is to go to Google keyword tool



Check out more useful SEO tactics and search engine optimization techniques  https://seoideasandtools.blogspot.ae/2018/02/seo-tools.html

What you have to do here is type in a word related to your business for example if you are a website designer type in website designer and click the search button. 
        Then select your country search engine to be able to target your ad in your location. If you want to target the whole world just leave it at the default google.com when you type search this is what you will get a lot of words people are searching for 
The next thing for you to do is to add as many of these keywords to your website about page or service page, or your site description in YouTube or in the description in a business listing where you have placed your website. So next time someone searches for a particular keyword relating to your business they can easily find you or your site might just pop up. Like I said one or two of these tips, techniques and SEO tools might not make your website very effective you need to use a combination of a lot of SEO tools. https://en.wikipedia.org/wiki/Search_engine_optimization
       Another very effective way of using keyword is on your own website. Since Google systematically searches for most searched keywords and directly finds your site it will be helpful also to mention the keyword you want to be found and ranked for in Google search engine inside your website as often as possible at least 5 to 10 times in your first 100 paragraph. For example, I am talking about SEO tools I have mentioned it here and also 3 times in my opening paragraph and a couple of times inside my post. Google is optimized to search for the fastest and most informative and effective websites out so leave a comment to let me know what you think and let me know if you have any problems. See you in my next post. SEO tools and techniques are one of the ways you could get more organic traffic to your website without having to pay for ads, so the more you practice using this tools and techniques the better chances of ranking higher in Google search engine.



https://neilpatel.com/
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5 GOOGLE SEO GUIDELINES IN (2018)


TOP GOOGLE SEO GUIDELINES FOR (2018)


5 GOOGLE SEO GUIDELINES IN (2018)



      
      SEO search engine optimization is the process of making adjustment or modification to your website from the code(HTML CSS) or content you have written. This modification, when viewed individually, might seem irrelevant, but when combined they can make a serious impact on the website which can generate organic traffic. 



      Google regularly upgrades its algorithms and guidelines to guide people on the best practices on SEO optimization and SEO techniques. This is a precaution to make sure no one is cheating on SEO tactics and techniques even though there are bots in Google that keep a check on websites.
       Google still need to add these guidelines because owners of websites and blogs who are not aware of this rules might be breaking the rules and don't even know it.



There are a lot of guidelines but I will be telling you about a few in this post.


1. Never misuse Keywords
2. Don't use popular keywords
3. Create unique/original content
4. Don't use low-quality links
5. Make your website speed a priority

 1. Never misuse Keywords; 

    Keywords tell search engines what your page or content is about it can create traffic for you and rank your website high for that particular keyword. Most people use their keyword or the phrase they want to be ranked for several times in their article this is called keyword stuffing.
 For instance, I use SEO tools and techniques 10 times in a post just to get traffic, Google bots will not immediately detect but after a while, they will and when they do your website will be ranked very low or your website will be flagged by Google. The best practice is to use your keyword 3 times or 4 and use other SEO  techniques and tools to optimize your website or blog.

2. Don't use popular keywords;
   From research and most tutorials, most people will usually advise using the most common keyword out there Google advice is to use keywords that are synonyms for your word or phrase.




3. Create unique/original content;
       Make sure that your content or article is unique and well written or it generally passes an information or solves a problem. Don't copy and paste Google has plagiarism bots that can detect that you have copied and not even rank you.
    If you must copy the best practice is to improve the person's work or polish it and add more information that is not in the original content.  

4. Don't use low-quality links;
     We all know backlinks can really optimize your website outbound or inbound link and Google considers any site with a lot of links for high ranking, some people misuse this and try to take advantage of sharing links by asking their friends to add their link to their blog or website and they would do the same for that friend, but most of the time some people ignore their website or blog and never touch it again or just once in 2 months. Google will realize it and won't rank you, that is why it is recommended to have backlinks to sites with authority like Facebook and Youtube etc. You can create a facebook page for your blog and post your article there and create a link back to your site, you could do that for Pinterest as well and other prominent sites. SEO optimization is very easy as long as you use the proper SEO tools and follow simple rules and guidelines.


5. Make your website speed a priority;
      Make sure your website is fast, Google gives priority to fast loading websites when a user searches for any information. With more than 60% of online search coming from mobile devices and Ipad Google advice having a responsive website and if possible having a responsive theme when purchasing one. Check out a useful post here. https://seoideasandtools.blogspot.ae/2018/02/seo-tools.html


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5 SEO Techniques and tips in (2018) that will help rank your website in Google



5 SEO TECHNIQUES AND TIPS IN (2018) THAT WILL HELP RANK YOUR WEBSITE IN GOOGLE


Like I always say 3 or 4 SEO tools and techniques will not fully optimize your website to rank high in Google search engine, you have to use a couple of SEO tools and tactics.
1. On Page SEO/Optimization 



2. Link Authority/Quality


3. Youtube Video Link


4. Link Velocity


5. Image link/Naming


On Page SEO/Optimization;


       They are various SEO tools, tips, and tactics. Today I will share 5 simple tricks you can use to optimize your website in order to rank high in Google search engine. Ranking high by gaining organic traffic from Google is not easy, it needs a lot of hard work and patience and a lot of experimenting and using a lot of SEO tools, tips, and techniques that will help you.
          It is always a good practice to reference your title or add it to your content as much as possible, the technique of on-page SEO is to link your web pages in every one of your articles, you can reference your last post or article to a new one by creating a link to the post or article. https://seoideasandtools.blogspot.ae/2018/02/blog-post.html


Find out more at http://www.ebizmba.com/




  Link Authority/Quality;
    
          In order to get great quality and authority link, you need to have a link to your article from websites that already have very high authority like the top 10 or 20 authority, for example, Youtube, Facebook website. For instance Facebook, you can create a facebook page and paste your article on your wall and link it back to your blog https://www.facebook.com/seotipsandtools/?hc_ref=ART0eYC0dd3QV4wcVRrhQk8UvCw2CeOfrjt6dRSE2x5cRIoGCSSw6upALrikm-NYwpc&fref=nf





Youtube Video Link;

         You should add a link to your youtube video or page in your post, you can also embed a video in your article. 




 Link Velocity;
                     

       Link velocity is very important in SEO.
In addition to having a lot of links inbound and outbound, Google is now placing emphasis on the type of websites that are linking to your pages and how fast they are pointing to your page, post or article. So you don't only have to link your website to websites with authority but to the website that are also talking about your topic and referring people to your site or blog by sharing. So it would be a good idea for me to have a link to SEO site with great authority.
   
Image link/Naming;
                         


     Naming your images is also very important for SEO optimization and search engines because if you name your image SEO-tools or SEO-tools2 would be a good idea in my own case but you should name your images whatever the topic you are talking about or the heading  or title of the topic, because Google search engine also uses images that are on your blog to find you. So it would be a great idea to name your images the keyword you want to be ranked for or the topic you are talking about. 


https://seoideasandtools.blogspot.ae/2018/02/3-seo-tactics-that-will-increase-your.html


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Google to start indexing and rankng mobile site




GOOGLE TO START INDEXING AND RANKING MOBILE VERSION OF YOUR WEBSITE.



This is old news but a little information won't hurt. Google has announced it will begin indexing and rank mobile versions of a webpage. Google currently indexes the desktop version of a website. They are now in the testing phase, the move has come since Google wants to give the best results to its users.
      With more than 60% of online search on the internet now coming from mobile devices Google wants to give more consideration and emphasis to mobile devices. Now would be a good time to invest in a mobile version of your website that is if you have not yet adopted it, and for newbie's it would be a great idea to choose a mobile responsive theme.

Check out more useful SEO tools, tactics and search engine optimization techniques
https://seoideasandtools.blogspot.ae/2018/02/3-seo-tactics-that-will-increase-your.html
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