TOP GOOGLE SEO GUIDELINES FOR (2018)
5 GOOGLE SEO GUIDELINES IN (2018)
SEO search engine optimization is the process of making adjustment or modification to your website from the code(HTML CSS) or content you have written. This modification, when viewed individually, might seem irrelevant, but when combined they can make a serious impact on the website which can generate organic traffic.
Google regularly upgrades its algorithms and guidelines to guide people on the best practices on SEO optimization and SEO techniques. This is a precaution to make sure no one is cheating on SEO tactics and techniques even though there are bots in Google that keep a check on websites.
Google still need to add these guidelines because owners of websites and blogs who are not aware of this rules might be breaking the rules and don't even know it.
There are a lot of guidelines but I will be telling you about a few in this post.
1. Never misuse Keywords
2. Don't use popular keywords
3. Create unique/original content
4. Don't use low-quality links
5. Make your website speed a priority
1. Never misuse Keywords;
Keywords tell search engines what your page or content is about it can create traffic for you and rank your website high for that particular keyword. Most people use their keyword or the phrase they want to be ranked for several times in their article this is called keyword stuffing.
For instance, I use SEO tools and techniques 10 times in a post just to get traffic, Google bots will not immediately detect but after a while, they will and when they do your website will be ranked very low or your website will be flagged by Google. The best practice is to use your keyword 3 times or 4 and use other SEO techniques and tools to optimize your website or blog.
2. Don't use popular keywords;
From research and most tutorials, most people will usually advise using the most common keyword out there Google advice is to use keywords that are synonyms for your word or phrase.
3. Create unique/original content;
Make sure that your content or article is unique and well written or it generally passes an information or solves a problem. Don't copy and paste Google has plagiarism bots that can detect that you have copied and not even rank you.
If you must copy the best practice is to improve the person's work or polish it and add more information that is not in the original content.
4. Don't use low-quality links;
We all know backlinks can really optimize your website outbound or inbound link and Google considers any site with a lot of links for high ranking, some people misuse this and try to take advantage of sharing links by asking their friends to add their link to their blog or website and they would do the same for that friend, but most of the time some people ignore their website or blog and never touch it again or just once in 2 months. Google will realize it and won't rank you, that is why it is recommended to have backlinks to sites with authority like Facebook and Youtube etc. You can create a facebook page for your blog and post your article there and create a link back to your site, you could do that for Pinterest as well and other prominent sites. SEO optimization is very easy as long as you use the proper SEO tools and follow simple rules and guidelines.
5. Make your website speed a priority;
Make sure your website is fast, Google gives priority to fast loading websites when a user searches for any information. With more than 60% of online search coming from mobile devices and Ipad Google advice having a responsive website and if possible having a responsive theme when purchasing one. Check out a useful post here. https://seoideasandtools.blogspot.ae/2018/02/seo-tools.html
Something called INK for All was suggested to me by a fellow writer. I freaking love it. http://bit.ly/2IiHXlQ
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